Eclectic Influences

In creating new video programming approaches, the are some unusual places to look and absorb into your creative DNA.

One of the biggest challenges will be in TEACHING people to think multi dimensionally.   It starts with the A4C ( attitude for change),  then its all about re-jiggering brains to get in positive sync with  a new programming/marketing mission. Kind of a Phd program in programming and marketing to the public.  A  rather non traditional approach includes many components,  that actually include the understanding of:

CARTOONS!---Yep...In medium length 3-7 minute  pieces,  the influence  can be more the style of a Classic Warner Brothers Cartoon than anything currently on TV or the web. Of course,  many will will think WTF is this guy talking about?  Others will get it...A4C is "getting it."  A well crafted cartoon,  specially those from  the 1940-1955 era had it all:

EYE:  An explosion of color and craziness that made you wonder just what drugs those guys were on

EAR:  Incredible orchestration so synched to the visuals that a blind person could "watch" it.

BRAIN:  That era of cartoon was smart....goofy,  insane, but certainly cerebral.

TAKE YOU THERE:  The great Cartoons transported you to a place. 

Heres an example:

Some will completely misinterpret this discussion and think you need to animate pieces (well, some we will) or create he next Daffy Duck, or that I've dived WAY off the deep end.  NO..NO...NO.  The classic cartoon is like studying great jazz.  Its balance of structure and freedom that can help us create a new style....learn from,  and apply to 21st century storytelling.  Add depth to the creative repertoire 

A huge competitive advantage is that people today are learning from places like focus groups,  "big names" in the business who are not especially moving things forward into new realms, and of course the media/digital sheep afraid to or paralyzed by a non AFDI culture.   Those are components,  but  we will also be studying things as diverse as the power of silence from 2001: A Space odyssey to the sheer whack of an old cartoon to the edgy reality humor of a George Carlin and molding it into a creative execution that only those with A4C will execute ....while amazing the new global mainstream starved for a new brand of MASS APPEAL INTELLIGENCE

There are so many eclectic  visual sources we can learn from and apply to our creative toolbox.