The Evolution of Information
"The key to change is to focus all your energy not on fighting the old, but on building the new." - Socrates
The future of news and information will be a departure from the traditional news format. It will be a completely new style that aims to inform, enlighten, and engage the audience in innovative ways. Here's a condensed overview of the a few key elements that may define this new style:
1. Visual and Sonic Intensity: The presentation will be intensely visual and sonically captivating, more like a movie than a traditional newscast. It will provide an immersive experience rather than just a show. Sound will evolve from the percussive “news music”.
2. Compatibility with 21st Century Devices: The content will be produced to work seamlessly on various devices, including tablets, mobile phones, and larger digital screens.
3. Cinematic and Cerebral: The news will be presented in a cinematic manner, stimulating the mind and senses. It will be exciting, engaging the eye, ear, and brain of the viewer.
4. Short Documentary-style Presentation: The storytelling approach will be more like a short documentary rather than a rushed news reader style.
5. Narrated Experience: Instead of focusing on news anchors, the content will be narrated to guide the viewer through the experience. The flow will be orchestrated like a film rather than a disconnected series of stories.
6. Dynamic Intensity: The intensity level of the content will vary, creating a captivating experience. It will have an ever-changing pace, unlike the one-dimensional news pace.
7. Interactivity: where the viewers are a key component in the experience.
8. Middle American Focus: The news will target the real citizens, not just the fringes. It will cater to the new mainstream of America that has emerged but is often overlooked.
9. Artistic Approach: The content will be treated as works of art rather than standard news stories. It will have an organic and futuristic feel, avoiding corporate slickness.
10. Intelligent and Mass Appeal: The content will be intelligent and easy to grasp, appealing to a wide audience. It will have high standards without being elitist or eye-roll-inducing.
11. Authentic Human Look: The news will feature diverse voices and perspectives, representing the real American mainstream. It will move away from clichés and stereotypes.
12. Passionate and Visionary: The content will be created by people who deeply care about quality and vision. They will constantly challenge and reimagine every component.
13. Informational Approach: Even in political tone, the focus will be on providing pure information rather than politicized rhetoric. Support facts, charts, and visual aids will be heavily relied upon.
14. Sonic Density: The sound design will be rich and immersive, resembling a movie soundtrack rather than sound bites.
15. Soulful Character: The content will have character and soul, avoiding focus group-driven approaches. It will prioritize substance over superficiality.
16. Pacing: at the speed of 2024. Where it the energy and timbre of today not the 80’s
17. Modern Writing: The content will be written by modern writers who bring magic and exploration to storytelling. It will avoid clichés and stick to the meat of the story.
18. Unique Approach: The news will break free from the confines of traditional media. It will not adhere to the rules of TV but will draw creative inspiration from great filmmakers and artists.
19. Non-Branding: The content will not rely on silly TV slogans or reminders. The quality and difference of the programming itself will be the selling point.
20. Diverse Sources and Formats: The news will utilize every imaginable source and storytelling format, from retro to cartoon to newsreel. It will be a news production rather than a newscast.
21. Innovation and Reinvention: The content will be carefully created in innovation labs, engaging brilliant modern thinkers. It will constantly challenge traditional media thinking and reinvent itself successfully. Where extreme journalism meets extreme creative.
22. Mission to Inspire Change: The goal is to reinvent news and information completely. It is a mission that embraces mass appeal intelligence, smart and cerebral content that resonates beyond pop culture garbage and political skew.
23. Creativity and Technology: Change is not just a gig but a mission that pushes creative boundaries. It combines the adventurous spirit of creativity with the culture-bending potential of new technology.
The future of news and information programming is within reach. It is a bold and exciting vision for 2024 and beyond, embracing change and innovation to a tired formula.