Programming In The Digital Age

It is evident that TV news, radio, and newspapers, with a few exceptions, are experiencing a decline in relevance and connection with the audience. While new technology platforms play a significant role in this decline, it is crucial to acknowledge that the programming itself is also a contributing factor.

There is a common misconception that migrating to digital platforms alone will solve the problem. However, it is essential to understand that true success in the digital realm can only be achieved if the programming evolves to reflect the new era and excitement of the digital universe.

Let's take a closer look at each of these old media formats:

TV NEWS: The presentation, story selection, and overall style of TV news are rooted in a decades-old model. Merely tweaking the old model will not suddenly reverse the declining trend. Traditional sources often fail to meet the needs and desires of the new mainstream audience. Migrating the same playbook to digital platforms will not be sufficient.

FM/AM RADIO: Radio, especially FM/AM, has been heavily impacted by technology. The presence of endless commercials, programming architecture designed in the 80s, and the availability of music streaming and podcast options have diminished radio's relevance, particularly among those under 50. Radio is no longer the American soundtrack it once was. This self-inflicted trend needs to be addressed. With the emergence of AI, radio runs the risk of becoming even more soulless

NEWSPAPERS: While publications like the NYT and Wall Street Journal maintain solid journalism, the majority of newspapers suffer from similar issues as radio in terms of technology and scaling down for survival. They have sacrificed the rich information they were once known for. As we transition to digital platforms, this presents an excellent opportunity for tired traditional programming to reinvent itself. 

We must be willing to blow up dated playbooks and create dramatically new creative driven programming that is in sync with the electric 2024. Seize this chance to invent what's next and engage modern America.

It is crucial for us to recognize the need for change and innovation in old media formats. The digital era presents us with an excellent opportunity to reimagine these formats and create new ways to connect with our audience. Let's embrace this challenge and work together to develop formats that reflect the excitement and needs of modern America.