New Ideas in News
“The secret of change is to focus all of your energy not on fighting the old, but on building the new.”
With the virus in full swing, isn’t the sameness of TV news all the more obvious? At a time where information is critical, there seems to be little adventure and magic in its presentation. The events of the day magnifies the dated delivery of information.
The future can and will be information about the world at the moment, just not in the ‘news format.’ That’s the big idea about evolving news/information programming–informing, enlightening, turning on….via completely new ways. Here’s an condensed overview of how it’s possible to tell stories in a radically different new style, which is an aggressive no BS evolution of the painfully dated TV news presentation, and a big differentiator in COMPLETELY evolving away from the “news playbook.” And inventing a new one.
THE BIG PICTURE OF THE INFORMATION PRESENTATION STYLE :
–STORY SELECTION AND MODERN WRITING, BUT INTENSELY VISUAL..INTENSELY SONIC–AND MORE LIKE A MOVIE THAN A “NEWSCAST.” NEWSMOVIES . AN EXPERIENCE NOT A SHOW.
-WIDE SCREEN EVEN ON SMALL SCREEN…COMPATIBLE WITH AND PRODUCED TO WORK 21ST CENTURY DEVICES (TABLETS, MOBILE AND LARGER SCALE DIGITAL SCREENS).
-CINEMATIC…THEATER OF THE MIND. CEREBRAL. EXCITING THE EYE, THE EAR…AND THE BRAIN.
-SHORT BUT DOCUMENTARY PRESENTATION VS. THE RUSHED “NEWS READER” STYLE.
-NARRATED NOT ANCHORED, TO WALK THE VIEWER THROUGH THE EXPERIENCE RATHER THAN A STACCATO PRESENTATION OF STORIES THAT ARE DISCONNECTED WITH EACH OTHER. A FLOW ORCHESTRATED MORE LIKE A FILM THAN A PROGRAM.
-WHEN IT ROCKS IT ROCKS…WHEN IT ROLLS IT ROLLS….(EVER CHANGING INTENSITY LEVELS) VS.THE ONE DIMENSIONAL “NEWS PACE”.
-REAL…GENUINE…AUTHENTIC…BY NOT TRYING TO BE. IT HAPPENS BECAUSE IT IS. IT’S MORE EMOTIONAL THAN SCIENTIFIC TO CREATE FANS NOT USERS.
-MIDDLE AMERICAN…AIMED AT THE REAL CITIZEN, NOT THE FRINGES. IT’S ALL ABOUT THE NEW MAINSTREAM OF AMERICA THAT HAS EMERGED BUT IS RARELY UNDERSTOOD OR TARGETED.
-ARTISTIC…WORKS OF ART, NOT “STANDARD NEWS STORIES.”
-NON CORPORATE OR SLICK….OR OVER-RESEARCHED/OVER THOUGHT. FUTURISTIC BUT ORGANIC. LIKE AN AMAZING TIMELESS RECORD.
-INTELLIGENT BUT EASY TO GRASP (MASS APPEAL INTELLIGENT) HIGH IQ/LOW BS.
-NON ELITE..BUT NOT STUPID OR EYE ROLL INDUCING ONION MATERIAL
-NO PLASTIC COMPONENTS. FAKE SKYLINE BACKDROPS… NO TRICKS, CONTESTS, SLOGANS AND TIRED 90’s MEDIA CRAP. A CLICHE FREE ZONE.
-ORGANIC FAST BUT NOT FRANTIC….HAS A BEAT…MOVES TO THE BEAT OF 2020.
-SPECIALISTS RATHER THAN READERS THAT EXPLORE THE NUANCES OF A TOPIC.
-CLEAR & COHESIVE– THE HITS (ON RADIO IT’S HIT SONGS..IN NEWS, IT’S HIT STORIES).
-FOCUSED. EASY TO FOLLOW. FLOWS TOGETHER. NOT DISJOINTED AGGREGATION. PROGRAMMED! ADDICTIVELY NEW TO THE POINT OF CREATING FANS OUT OF USERS.
-WILL NOT MAKE YOU NERVOUS BECAUSE OF THE “FAKE ENERGY” (PERCUSSION & “NEWS MUSIC” UNDER EVERY-THING) OR INDUCE SLEEP WITH CHEESY STRINGS AND LUSH DENTAL OFFICE SOUND. THE SOUND IF THE STREETS AND THE SKIES.
-WILL CREATE A WTF AT TIMES NEVER STUPID. CLEVER, OK..BUT NOT STUPID
-MULTI CULTURAL–NOT ALL OLD WHITE GUYS, TOKEN “SAFE LOOKING” ETHNIC FOLKS, HOT PREPPY NEWS CHICKS OR PITIFUL MILLENNIAL CLICHES. THE STORY IS THE STAR AND THE FUTURE IS NOT A GOOD PLACE FOR THE TED KNIGHT EGO CASES OR LOW IQ CUTE OR PAINED-BY-LIFE MILLENEALS TO WORK. THE AUTHENTIC HUMAN LOOK OF THE REAL NEW AMERICAN MAINSTREAM.
-PASSION…CREATED BY PEOPLE WHO CARE DEEPLY ABOUT QUALITY AND VISION. AND ARE CHALLENGED TO REIMAGINE EVERY COMPONENT.
–WE EXPLORE AND EXPLAIN.
-EVEN IN POLITICAL TONE. PURE INFORMATIONAL APPROACH. HIGHLY DEPENDENT ON SUPPORT FACTS ( CHARTS AND VISUAL AIDS) RATHER THAN POLITICIZED RHETORIC.
-SONICALLY DENSE. A SOUND TRACK RATHER THAN SOUND BITES.
-CHARACTER…SOUL, NOT FOCUS GROUP
-MUSCLE…BIG SOUNDING/FEELING. BUT SOULFUL BIG NOT PRODUCED BIG
-HIGH STANDARDS NO ROOM FOR COMPROMISE. A COMPLETENESS THAT IS NOTICEABLE IN EVERY ELEMENT. HAS A UNIQUE SOUND, LOOK AND IMAGINATION THAT IS 360 DEGREES OF NOTICEABILITY.
-COMPETITIVE–GEARED TO KICK TOTAL ASS, NOT JUST COMPETE.
-UNFILTERED/UNCENSORED. REAL.
-CELEBRATORY OF MANKINDS’ ACHIEVEMENTS. POSITIVE AND AFFIRMING VIBE.
-WRITTEN BY MODERN WRITERS … UNLEASHING THE MAGIC OF GREAT STORY COMPOSING THAT EXPLORES RATHER THEN REGURGITATES. VISUAL WRITERS.
-SO CLICHE FREE, IT’S NOTICEABLE. ZERO ADHERENCE TO THE NEWS PLAYBOOK OR THE RULES OF TV. BUT WE WORSHIP THE GREAT FILM MAKERS AND ARTISTS-NO SLOGANS AND REMINDERS…JUST THE MEAT. NO GAMES. WE TALK WITH YOU…WE DONT TELL AT YOU. THE ART OF INFORMATION.
-NON BRAGGING. NO SILLY TV “MORE..BEST…ONLY…FIRST”—THE BLATANT ECLECTICITY, QUALITY AND DIFFERENCE WILL DO THE SELLING.
-UTILIZING EVERY IMAGINABLE SOURCE TO TELL THE STORY. FROM RETRO TO CARTOON TO NEWSREEL.A NEWSMOVIE PRODUCTION NOT A “NEWSCAST.” CREATED CAREFULLY IN AN INNOVATION LAB ENVIRONMENT…CREATED WITH A VISION AND THEN ENGAGING BRILLIANT MODERN THINKERS (NOT TV AND RADIO TYPES WHO MAY BE BRIGHT BUT ARE LOCKED IN THE WALLS OF TRADITION)…. BOOTCAMPS TO HAMMER IN EVERY ASPECT OF THE EXECUTION. A MISSION TO RE-INVENT–TOTALLY, NOTICEABLY AND SUCCESSFULLY. NO BUZZ WORDS. THIS IS A RE-INVENTION FAR BEYOND THE MIND SET OF TRADITIONAL MEDIA THINKERS.MASS APPEAL INTELLIGENCE… NOT ELITE…BUT INTELLIGENT–LIKE A MODERN DEVICE…OR THE SIMPSONS…(INTELLIGENT LASTS—). SMART…CEREBRAL..NOT POP CULTURE GARBAGE…PRODUCED BY CREATIVE ALL STARS WHO WALK THE WALK…
Change is a mission….not a gig. Where creative is as adventurous and as culture bending as the new technology. PURE 2020 THAT PEERS OVER THE HORIZON. It can indeed be achieved !