The Possibilities of TV News

THE TV PRODUCTION MISSION

CINEMATIC: A movie like experience vs. a News report. A big picture…a big soundtrack…a plot/ending

IN YOUR FACE OR IN YOUR HEAD: A story that either knocks you on your ass with intensity, or stirs your soul with cerebral emotion

MINUTE BY MINUTE: Where at any point in time, we are airing a better targeted piece than our competition. The realization that ANY moment of crap is deadly because there are so many competitors in real time. Think of it like radio—don’t like a song—change channels. Same thing with News (!)

STILL PHOTO FEVER: Boring stills that poison your work with visual boredom. Stills are fine: posters, Old magazine covers, logos etc… Stock photo stills are…boring.

PODIUM FEVER: Showing ANYone behind a podium talking away…. They can talk, but must you show the “excitement” of a podium?

MEDIA ARTISTS: What you are—Artists in writing, scoring, editing, etc… TV can be where Art meets Tech meets Commerce. Product is the Art. Media art.

ALL STAR AGGREGATORS: Showing star potential in FINDING components to elevate your story from typical to wow. The world is at your keyboard fingertips—USE IT.

TAKE YOU THERE NEWS: Where, through sound, pictures and writing we Transport people to the story…not the newsroom. Close your eyes and you see the location, not two anchors and a desk.

THE TV TRAVEL AGENCY: That’s what we are. We take people on an informational journey

TV-IZATION: Over graphics..over writing..over effects..over ANYthing that creates the fakeness that TV seems to love. We don’t

CAMERA MASTURBATION: Where perfectly good scenes are manipulated by over motion or other TVizations.

SOUND COLOR: Sound is to the ear what Color is to the eye

“LITE” NEWS: There’s a big market for it…but not here. Watch morning TV to revel in it’s idiocy, or even ONION TV who is brilliant at it’s parody. Sometimes referred to as “Lifestyle.” (which is a catch all word for ‘lite.’), “lite” is a big reason places like China are kicking our ass in a lot of areas

THE WORLD IS HAVING A NERVOUS BREAKDOWN: It is—we are here to make sense of it…not feed it

PUKING: A Narrator who “announces” instead of talks

SOUL: The antithesis of plastic and predictable. A reality and honesty that old media avoids like the plague.
MEDIA “EXPERTS”: Expertise referenced from the POV of a bygone era. Usually fakers..

ISREAL AND SADUI ARABIA: Two Middle Eastern Countries that spelled wrong looks really dumb

FUNNY: We aren’t…the stories might be ..but we aren’t. The WORLD can be funny but our job is to present it…in it’s purest form. And some of it IS indeed hilarious

GENRE: . We celebrate ALL genres. We are multicultural, not a bunch of uptight old media guys…we LIVE diversity

EYE EAR BRAIN: The Holy trinity

SPIRITUALITY: This isn’t a job…it’s a mission of a higher calling

ELEVATION: Where you do everything in your power to take the story to a higher level.

HIT STORIES: Simple. Popular stories/topics people are or will be talking about

NEWS/INFORMATION IS THE NEW ROCK N ROLL. Rock is pretty much over as a culture changer. Today instead of an album and a stereo, it’s a Topic and an Ipad . we are the New Rockers—and Information is our instrument. Music is obviously timeless, but the rebel rocker lifestyle lives in information and technology more than the latest Metallica song.

NOTICEABILITY: Being SO different…you get noticed in a media saturated world.

INCREMENTAL CHANGE: The opposite of noticeability

ROCK N ROLL THINKING: NEWS/INFORMATION IS THE NEW ROCK N ROLL. Rock is pretty much over as a culture changer. Today instead of an album and a stereo, it’s a Topic and an Ipad . we are the New Rockers—and Information is our instrument. Music is obviously timeless, but the rebel rocker lifestyle lives in information and technology more than the latest Metallica song. An attitude. A drive. As in;

HONESTY AND UNQUESTIONABLE CREDIBILITY…HAS A SOUL IN AN OTHERWISE PRE FAB WORLD
GENUINE AND AUTHENTIC…FROM THE HEART NOT THE FOCUS GROUP
GLOBAL IN ITS IMPACT…A CONNECTOR TO THE WORLD MASSES
PASSION OUT/PASSION IN…PEOPLE RESPOND PASSIONATELY TO WHAT IS DELIVERED PASSIONATELY
ECCENTRICITY…ALL THE WAY TO THE BANK
INNOVATION AS A DRIVER IN EVERYTHING YOU DO
ATTITUDE…A SPIRIT…A SENSE OF MISSION
SWAGGER…A SENSE OF CONFIDENCE NEWNESS…THE STRUGGLE TO BE FIRST
BIG—MASS APPEAL
RE-INVENTION…A DESIRE AND MOTIVATION TO RE-INVENT
CREATES FANS NOT “USERS”
POWERFUL…CULTURE MOVING
CHANGING…ALWAYS PUSHING FORWARD WITH THE “NEW” THING
COMPETITIVE…FIGHTING FOR SUCCESS
ARTFUL…CREATING COMMERCE THROUGH ART (ART IS NOT A BAD WORD UNLESS IT’S BAD ART)
INSTINCTIVE…THE “IT” FACTOR PEOPLE HAVE…OR DON’T
REBELLIOUS… A FIGHTING SPIRIT: AGGRESSIVELY CHANGING THE NORM
INTELLIGENT…IN A MASS APPEAL WAY
NON ELITIST…FOR THE MASSES–FOCUSED ON “THE NEW MAINSTREAM
QUALITY…LASTING (Quality lasts…fashionability is fleeting)

MASS APPEAL INTELLECT; Respecting intelligence. Teaching. Making people smarter. Not a small select “NPR” group, but mass appeal… Inspire don’t insult. There IS a ‘market’ for that! ECCENTRIC..ALL THE WAY TO THE BANK: Eccentrics is a secret weapon. Few traditionalists get it. It’s why we’ll call our Movie/Media feature “The Great American Sausageworks” and why Google is called…Google.

BRAINPOWER: Our currency. We don’t have CBS/DISNEY money, but we DO have the ability to dramatically out think and out story tell them.

MULTI DIMENSIONAL STORYTELLING: Using EVERY resource to tell a story…smartly and with restraint. Retro, Drawings, Graphs, Film Clips, etc…ANYTHING not just a pretty face behind a desk and a reporter in front of a scene

FANS NOT USERS: Anyone can generate users…we will generate FANS

STORYBOARDING: Anyone can write…we STORYBOARD which is how you ‘write’ NewsMovies.’ We take the word and turn it into a MOVIE. Via Storyboarding.

COMPLETENESS: Where EVERYTHING we do has the station imprint on it. EVERYTHING. Nothing is immune

RE-THINKING: Before you accept something…re-think it. Ask: How can this be better? BREATHING: Where stories happen at the speed of 2020 not the Speed of TV.

CFTD: Calm the F—k Down. Fighter pilot sanity and focus vs. Media Company nerves, over thinking and shakiness

LIFE CHANGING: What this is for you when we execute at the highest standards