The Opportunity

Unlike incremental innovation, which focuses on making gradual improvements or refinements to existing offerings, radical innovation seeks to create entirely new paradigms. It involves pushing boundaries, challenging conventional thinking, and pursuing groundbreaking ideas that can lead to substantial leaps forward.

It's undeniable that we are currently riding  a new era of technology.  With the rise of virtual reality, AI, and other life changing  technologies, our culture is experiencing an explosion of innovation that’s rocking our world. However, when it comes to video and TV information programming (or content), it seems like we're stuck in the 1980s. That's why it's crucial  to take seriously the reinvention every aspect of information programming, leaving behind the outdated focus group-driven playbook that is quickly becoming obsolete and turning into a subject of parody.

It’s tough to evolve  simply because things are either held sacred,  tweaks that don’t move needles,  simply dated thinking engrained in the company DNA or….fear.  

For those static or in decline:

We need to build a bold and comprehensive solution that revolutionizes video information presentation, capturing extreme relevancy in our era. This solution should complement the advancements in technology,  and support the human factor

Firstly, we must harness the power of visuals. Whether it's stunning cinematography or nostalgic black and white footage, we should utilize every imaginable visual source, from retro styles to animations, psychedelia, and infographics. The goal is to create a multi-dimensional visual experience that feels like watching a movie of the world, rather than just another news "cast."

Next, we need to activate the lost art of sound. By elevating and nurturing a cerebral soundscape, we can create a "soundtrack" that blends various genres of music, from country to electronic, with sound effects, natural sounds, and original compositions. This will result in an aural experience that is as captivating and mind-bending as the visuals, truly immersing the audience in the programming.

Lastly, we must prioritize mass appeal intelligence over shallow trends or outdated attempts at humor. Our content should have the ability to evoke a range of emotions, from anger to inspiration, fear to joy. However, it should always deliver a style that is rooted in the authentic pulse of America, free from the tired filters of TV news journalism, millennial clichés, or junk culture. We need to aim for mass appeal intelligence, catering to a wide range of audiences.

Those who are willing to join this mission will face incredible challenges that will push them beyond their limits. The roadblocks we encounter are extraordinary, and the level of thinking required will break away from tradition and even traditional logic to some extent. However, the upside is that we have a once-in-a-lifetime opportunity to revolutionize information programming, which is currently stuck in the TV era instead of embracing the new global digital reality of these new roaring 20’s.

There lies the opportunity.