The Box

A Fresh Take on Thinking "Outside the Box"

"Think outside the box" has become a bit of a cliché, but the real question is: what exactly is the box? The answer is simple: THE BOX represents the product itself.

Imagine the box as the confines of the product. 

By staying within the box, you limit yourself from discovering innovative and superior ideas because you’re not exposed to the world outside the box

Embrace a mind vacation outside the box, where you can observe, engage and think like the target both the casual or enthusiastic fans. This perspective allows you to break free from rigid metrics inside the box and connect with your targets reality. To truly “get” your target audience, stepping outside the box is can be game changing by offering a new dimension of audience understanding.  

While researching what's outside  the box is valuable, it’s always a bit behind the wave.  Data is important…when balanced with street level realities from outside the box.  

From within the box, your view is restricted to its internal mechanics. Only from the outside can you fully appreciate the box itself. 

Some individuals become so entrenched inside the box that they may never find a way out. This might be fine for the worker bees, but leaders must avoid getting overly bogged down in internal processes and prioritize spending time outside the box.

Visualizing a product from within the box is a challenge—it's like navigating an airplane by instruments. You’re getting simulation of the outside conditions rather than experiencing the actual outside weather.  

Yet, stepping outside opens up a whole new perspective and a wealth of possibilities.