Slogans and the Great American BS Detector

America’s BS radar is on high gain. Once accepted slogans are transparent now and potentially damaging to credibility. 

The best,  the first,  on your side,  in it for you.  Just a few of the lines that are simply unrealistic in this new era.  Radio has really shot itself in the foot with claims that are plain out lies.  Again,  once believable, are now nonsense.  Media companies seem most vulnerable to this thinking.  We always used to joke that if Apple was run by media types,  their slogan for its music services would have been “ home of the best downloads.”

In today’s environment IF  a positioning slogan is necessary it’s best said with a statement of fact not hyperbole,  or maybe a symbol,  with the BS detector operating full steam

Maybe we can learn a lesson from bands.  They let the music speak for itself,  enhanced by a cerebral album title perhaps,  but can you imagine Led Zeppelin claiming “all your favorite hard rock.”   Nope

For a further explanation,  check out this short video: