Revolutionizing News Can Skew It Yonger

It definitely can IMO. It just hasn’t been executed correctly...yet. Two keys including not TRYING too hard and resorting to tired millennial cliches or trying to be a hipper, younger version of traditional news. It needs to be something as different from traditional news as underground FM was to AM Top 40. Or Pink Floyd was to Helen Reddy. Old examples, but there are market and social conditions similar to 1970 in terms of the NEED and OPPORTUNITY for radical And enlightening change. Bob Dylan’s’ lyrics are timeless and cyclical, and mean as much today as they did when written:

Come gather 'round, people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You'll be drenched to the bone
If your time to you is worth savin'
And you better start swimmin'
Or you'll sink like a stone
For the times they are a-changin'
Come writers and critics
Who prophesize with your pen
And keep your eyes wide
The chance won't come again
And don't speak too soon
For the wheel's still in spin
And there's no tellin' who
That it's namin'
For the loser now
Will be later to win
For the times they are a-changin'
Come senators, congressmen
Please heed the call
Don't stand in the doorway
Don't block up the hall
For he that gets hurt
Will be he who has stalled
The battle outside ragin'
Will soon shake your windows
And rattle your walls…

Now, just a few of the many components to creating a dynamic new way in video news:

MASS APPEAL INTELLIGENCE: More critical than you think. Eye-Ear-Brain, executed with great precision, will prevail. But most of those attempting new, are hyper-focused on trying too hard to be cool, OMG/BFF, millennial cliche crowd, but it ain’t it. The HOLE to fill is a "7-8" on the Intelligence Scale where the Junk Culture (pop culture's evil cousin) is in the 1-3 range, and elite specialty programming is a 10. Both poles successful, but 7-8 is the underserved gold mine and while it may skew younger, except in a sales environment, it's not about age. It’s about intellect. Positioning in that magical spot with high IQ and Low BS

CREATE MAGIC: CREATE! One thing that is a huge challenge is that some (including myself) come from broadcast, traditional media etc...but need to CUT THE CORD with our past lives. News revolution is in the major leagues of creative. I have nightmares about reverting to yesterday...even last year. Unless we need to reference the past or are having a few laughs, it makes me mildly resistant to hear about "the old days...how we did it...where I've been what I did"...fun and often productive to look back, but ya need to be completely focused on the now...and future. That past can be a PhD in media, but balancing the evergreen programming/marketing truths with insane new creative is huge.

LINEAR....AND INTERACTIVE. Wanna lay back on your device during a train ride to work and watch the world on your screen without futzing around...We got it. Want to pick, choose and customize...we got it. The key is to be PROGRAMMED not aggregated. Think of stories as music, you can kick back and let us do the work--like a well programmed station...or you can pick the songs (stories) you want and when,all within clearly defined a strikingly new formats

NEW CONCEPTS. From a program standpoint, we are the digital version of cable in 1980.. Back then you suddenly had MTV, Weather Channel, CNN etc.. we can do the same thing. NEW FORMATS. Damn--this is SO important! New content brands that have never existed in the way we'll be doing them. We are LEADING...we are not content sheep. Creating NEW formats that embrace the New Mainstream with extraordinary new angles.

NON TRADITIONAL CORPORATE. We love success and we live in a corporate world, but our M.O. to get there is Rock n Roll...creating a family that ROCKS. Everyone on the content side will be together, so we can build as a spirited team that lives, plays and invents together. No "home office says" because the whole team IS home office! Take culture VERY VERY VERY seriously...through action...not mission statement. Of course airtight budgets, intelligent and ultra focused, operation is what everything is anchored in. Hire right and have supreme confidence in our team.

These things, and many, many others are definitive of difference. Most traditionalists won't get it... Magic? What the hell does that mean? --- Non Corporate? Sounds like the inmates running the asylum... Yep, thick skin required here. we'll be idiots until successful, then we'll be geniuses. Comes with the turf of doing anything different....