Media Projections For Next Year

Some personal random thoughts on where we’ll be at next year as things move at the speed of the era.  

1. Digital Radio: The abundance of channels makes it difficult for any one platform to achieve critical mass. While the potential for Apple or Amazon to create exceptional ad-free radio-style channels exists, it is unlikely due to various reasons.

2. Terrestrial Radio: Although there will continue to be success stories, the industry as a whole is experiencing a slow decline, partly self-inflicted.  Partly a technology reality.  

3. Satellite Radio: There is a need for caution as satellite radio is losing its cool factor at a time when cool is critical.  

4. TV Network News: TV network news delivers consistent performance, but often lacks innovation and originality.

5. Cable News: Cable news primarily consists of political rather than news channels, except during significant news events. Fox remains the king, while CNN faces ongoing identity and relevancy struggles.

6. Digital Video News: The future of news lies in digital video, but the code hasn’t been cracked.  Presenting new ideas and big visuals on small screens will be a paradigm change.  

7. Music Streaming: Music streaming has become the new standard for music consumption.  Inexpensive,  musically rich with improving quality.  It’s the new radio in terms of musical prowess.  

8. Podcasts: The podcast industry will undergo a significant shakeout as many realize the challenges of generating revenue and maintaining engagement. Only a handful of hit shows will dominate, while many  will cater to niche interests indicating a healthy but over cluttered environment.  

9. Social Media: Social media has made everyone a star and given everyone a voice. While this has its benefits, the consequences and implications can be troubling.  

10. Newspapers: Major newspapers will survive, but cost-cutting measures, closures and content reduction will be widespread.

11. Streaming Video: The growth of streaming video will be fueled by consolidation and partnerships among platforms.

Get ready…