About NEWSMOVIE - Exploring the Next Generation of News / Information

From the lab:

We are here to revolutionize the way people engage with information with edgy new approaches in information programming.

When we talk about targeting "young," it's not just about age. It's about embracing a youthful mindset and thinking. While we cater to the 16-40 demographic, our beta testing has shown that it's more about having a young head space than purely age.

Our platform is designed to be easy to use. You can click, share, and customize as you desire. We've even made it "couch potato friendly" so you can simply sit back and watch without constantly interacting. Of course, if you prefer, you can fully customize your experience. It's incredibly simple, yet offers layers of information for those who want to delve deeper.

We're not just taking old content and putting it on digital devices. We're merging new programming ideas with new technology to create something vastly new and different in the information world.

Rather than relying on talking heads our focus is on the concept, stories, and presentation. Over time, our platform will develop its own stars, but initially, it's all about the concept as a whole rather than individuals.

Our style is a complete departure from the traditional news format that has been around since the 70s. We imagine what news would look like if television were invented today. This requires breaking free from traditional thinking and merging extreme creativity with journalism skills from various realms.

We emphasize the importance of hit stories. Many news institutions play what they assume is important, but we focus on delivering the most vital stories and topics through data. Our aim is to provide the best programming minute by minute, just like programming hit songs. This requires a balance of science and emotion.

Our target audience is ready for "mass appeal intelligence." We strive to provide street-smart content that is free from cliches and outdated news presentation styles that weigh it all down. Unlike most online sources, we offer the magic of dense sound and vision.

Our features are presented with extreme creativity and evolve into trademarks. These features are the glue that holds our stories together. They are new, stimulating, interesting, and exciting short form features that go beyond traditional storytelling

We have designed new production efficiencies to keep up with the digital age. Inspired by the style that successful YouTubers employ, we aim to challenge larger scale traditional operational methods and explore new possibilities. As a startup, we have the advantage of being flexible, open-minded, and focused on the end goal than locked into an operation pattern

Our newsroom is not a traditional setup. Instead, it's an integrated, collaborative environment where journalism and creative talents unite to create a “movies of the world at the moment” experience. Extreme journalism meets extreme creativity.

Our lab environment is where truly new ideas are created. It's an organized, focused, and passionate space where everything from workflows to art is perfected. We encourage creativity within the framework of our mission and goals, similar to how the Air Force has Skunk works and hi-tech industries have secret design centers.

We aim to eliminate tired BS from news. Our target audience sees through slogans and empty promises. We strive to be absurdly honest and transparent with our viewers, earning their respect and turning them into fans.

We avoid unnecessary fluff and filler that you often find in news. No more "back to you Bob" and other news-speak. We aim to provide a straightforward and concise presentation.

We utilize every available source to enhance our storytelling. From cool graphics to retro elements and maybe even cartoons , we let our imaginations run wild. We go beyond the typical anchor, reporter, slides, and footage to redefine the information experience.

Engaging the viewer is a priority for us. We involve our audience through polls,open camera, and various other ways to integrate detailed public opinion into our presentation. This engagement becomes a trademark in itself.

In a world experiencing a nervous breakdown, where intelligence seems to be on the decline, but where brilliant technology is used to deliver traditional observations of the world, we believe it's the perfect time for a positive and noticeable change.