A New Take on an Old Creative Process

I have been thinking and so If you get bored over the holiday, here are some things to read and watch.  One of THE key things we will teach at our bootcamps relate to the Making of Sgt. Pepper and 2001: A Space Odyssey.  The reasons are:

--They perfectly reflected the world at that moment.  In perfect harmony with the culture of the era. Our goal is to create that same harmony on today’s timeline.

--They were driven by a STYLE OF THINKING that is world changingly powerful. Free and charged with the passion to do it without boundaries

This isn't re-living the 60's,  it's introducing a process...a style that creates original,  amazing work that MIRRORS THE ERA--in the our case,  the 21st Century,  not some 90's focus group or assumed way to create because "NBC Does it that way.."   There IS a way the create media art that DRIVES commerce.

Its a process that is unencumbered by Madison Avenue Millennial cliches and the corporate buzz word nonsense...a culture and creative process that takes programming creators (writers, producers, branders, channel leaders  etc)... with aptitude and gives them the MENTAL tools and blueprint to create and reimagine on the level of Sgt. Pepper or 2001....on todays terms.

Gonzo creativity is alive and well...in TECH!  In creative/content/programming we are stuck in the stone age.  Thus--the essence should be WHERE AMAZING CONTENT MERGES WITH AMAZING TECHNOLOGY.  Creating programming as magical as the technologies that deliver it, rather than hoping a piece of shit is suddenly amazing because its online (that the big radio and tv excuse)  A goal is that we MERGE Amazingess in content and technology!

Our inspiration comes from 2001 and Sgt. Pepper NOT The Networks,  old media or the last mega merger.  It comes from the process...the soul...the imagination and BALLS to create amazing stuff--that is focused,  complete and MIRRORS THIS CENTURY.  You see it in film,  but no one has yet to do it in the formats / brands(channels) we are creating.

We ARE designing the future through extreme creative and inspiration from magical places,  The process is surprisingly similar century by century,  its just that now few are thinking this way uncreative,  opting for boardrooms and auto pilot creative.  Wondering what that is?  Click around cable...you'll see.

Personally,  the most exciting thing about reinvention today is about hiring amazing people,  giving them a blueprint and a new way of thinking---and watching them create OUR version of 2001 and Sgt Pepper.   For now--heres some good reading/video--not about re-living the 60's but about a way of thinking that we can be inspired by and translated into OUR New brands/formats    New Production Style  New economics and SOUL.    You can't design the future till you understand the past,  then you pull out the guns are create something that BREATHES  2021(!) ---as defined by the streets,  imaginative people, and magical creations and HOW they were created...... not by old media, cliches and autopilot