2025: What To Expect in Media

 

Here are ten key trends expected in the media landscape for 2025:

  1. AI-Driven Content: AI will play a significant role in creating and curating content, enhancing user engagement and personalization

  2. Augmented Reality (AR) Shopping: AR will revolutionize online shopping, allowing users to visualize products in real-time

  3. Long-Form Video Content: Platforms like TikTok and YouTube are shifting towards longer videos to keep users engaged

  4. AI Avatars: These will become virtual brand ambassadors and influencers, enhancing customer interaction

  5. Video Dominance: Video content will continue to dominate, with platforms prioritizing visually impactful campaigns

  6. Authentic Connections: Emphasis on genuine interactions and storytelling will grow, fostering deeper audience connections

  7. Influencer Strategies: Influencer marketing will evolve, focusing on authenticity and niche communities

  8. On-Platform Shopping: Social media platforms will expand shopping features, integrating seamless purchasing experiences

  9. Enhanced Search Features: AI-driven tools will improve search functionalities, making information more accessible

  10. Increased Social Media Usage: The number of users and time spent on social media is expected to rise significantly

It’s going to be a big year.   

 
TV Video NewsLee Abrams