Future Focus: Video Information / News
FUTURE FOCUS: VIDEO INFORMATION/NEWS
Not for everyone, but those with a focus on the future of news and information might find this of interest:
No doubt we’re living in the new Wild West. The Google era where VR, 3D and yet-to-emerge technology are exploding into the culture. But video/tv information programming (aka content) remains somewhere in 1980. SO–what’s in order is a complete and total reinvention of literally every aspect of information programming. Blowing up that 1980’s focus group driven playbook that is rapidly becoming obsolete and subject of parody. And building an aggressive and complete solution-by-revolution for video information presentation to shockingly capture extreme relevancy in the Google era. A compliment to technology.
The Eye: Whether stunning cinematography or grainy black n white, there’s eye power that utilizes every imaginable source from retro to animation to psychedelic to infographic and beyond. Multi Dimensional visuals…a movie of the world. News movies rather than news “casts.”
The Ear: Activating the lost art of sound. elevating and cerebral. — a “soundtrack” that weaves the universe of music from Country to Electronic with sound effects, natural sound and original music to create an aural experience as interesting and mindjazzy as the visuals for a tour de force of sensory stimulation that transports you INTO the screen.
The Mind: Mass Appeal intelligence not “millennial bullshit” or cute happy faces behind a desk trying to be funny that re-define dated and banal. We can anger, inspire, scare and delight, but always deliver a style of that is focused on the zero BS street pulse of America and not filtered through the tired filters of the TV News Journalism playbook,Millennial hip, or junk culture. Think mass appeal intelligence
Those who believe and posses the capabilities to contribute to this mission will be challenged beyond their imagination. The roadblocks are extraordinary and the level of thinking is infinitely removed from tradition…and even traditional logic to some degree. The upside is a once in a lifetime opportunity to revolutionize this information that still lives in the TV era instead of the new global digital reality…the Google era
Desired reaction: “Man, that is pretty f—-d up shit.” (a good thing)